Gourmet Coffee Collection
Bold Roasts
Start your day like a HERO. Our Bold Roast is crafted for those who rise early, work hard, and live with purpose. Every sip delivers smooth intensity—and every bag gives back.
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Medium Roasts
Whether it’s your first sip of the morning or an afternoon recharge, HEROES.com Medium Roast delivers smooth, balanced flavor without compromise. Brewed with purpose, enjoyed with pride.
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Decaf Roasts
Unwind your way with HEROES.com Decaf. Crafted for rich taste without the buzz, it’s the perfect evening companion—or your all-day go-to when you want smooth flavor without caffeine.
View CollectionOUR ORGANIC COFFEE PRODUCTS
ORGANIC COFFEE BEANS
The term "organic coffee" refers to coffee that is grown without the use of synthetic pesticides, herbicides, and fertilizers.
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CHAMPION Breakfast
Blend (Organic)
Medium Roast Organic, sweet citrusy acidity with notes of vanilla, brown sugar and chocolate.
MAJESTIQUE French
Roast (Organic)
Extra Dark Roast Organic with full caramelization of natural sugars in the bean. Rich, bold and full bodied.
Shop NowSUPERSTAR Heroes
Roast (Organic)
Medium Dark Roast Organic with exquisite Vienna Roast method, slight sweetness.
Shop NowOUR DECAF COFFEE PRODUCTS
THE DECAF PROCESS
The Mountain Water Process is a method used to decaffeinate coffee beans without the use of chemicals like traditional decaffeination processes. This method is also known as the Swiss Water Process, and it's considered a more natural and environmentally friendly approach to decaffeination.
CHAMPION Breakfast
Blend (Decaf)
Medium Roast Decaf, sweet citrusy acidity with notes of vanilla, brown suger and chocolate.
MAJESTIQUE French
Roast (Decaf)
Extra Dark Roast with full caramelization of natural sugars in the bean. Rich, bold and full bodied.
Roast Profiles
Bold and Medium coffee bean roasts all offer distinct flavors and roast profiles. There is no standardized definition of medium and bold roasts. The best roast level for you will depend on your personal taste.
BOLD ROAST
Dark roasted beans are roasted longer than medium roasted beans and almost always roasted past the second crack of the bean. See below for more specific information about roasting past the first and second crack of the bean. This results in quite an oily bean with low acidity levels and deep, dark flavors.
Dark roasted beans tend to create bold coffees with nutty, caramel, and chocolate flavors. Coffees prepared with dark roasted beans are richer in flavor than medium roasted beans. This is one reason why dark roasted beans are usually recommended for cold brewing, a process that typically results in a mellower, sweeter coffee.
Most of the individual flavors of dark roast beans are roasted away during the longer roasting process, but dark roast coffees still offer a rich depth of flavor. This bold flavor comes from the roast profile rather than the bean itself.
MEDIUM ROAST
Medium roasted beans are a middle ground bean and are usually roasted until the second crack. This stage indicates that the coffee is fully developed. Medium roast coffee beans provide a middle ground, or a balance, between lighter roasts and darker roasts. They balance acidity with body to create coffees that showcase both the flavor of the bean as well as the depth of a slightly darker roast profile.
These beans also typically produce the sweetest cups of coffee. When coffee beans are medium roasted, the natural sugars in the beans have enough time to develop without burning or becoming bitter. In the US in 2020, 51% of consumers bought medium roast beans, making medium roast the most popular roast level in the US at the time.
They also have less acidity and a deeper, more complex roast profile and serve as an introduction to the fuller-bodied flavors usually found in darker roasted beans. They offer more of the bean’s original flavor than dark roasted beans. If you want to balance flavor with body, medium roast beans may be a good fit.
Medium roasted beans are roasted somewhere between the first and second crack. Medium roast beans are popular because they don’t completely lose the individual aromas and flavors of the natural coffee bean. Their rounded flavor profile makes medium roasted beans a versatile choice for lots of different types of coffee.
FIRST AND SECOND CRACK STAGES OF ROASTING
In coffee bean roasting, "First Crack" and "Second Crack" are crucial stages that signify the progress of the roasting process and have a significant impact on the flavor profile of the coffee.
First Crack: This is the stage in the roasting process where the beans start to expand and crack audibly. It typically occurs around 385°F to 400°F (196°C to 204°C) internal bean temperature. During first crack, the moisture inside the beans begins to evaporate rapidly, causing the beans to expand and crack open. This release of pressure creates an audible cracking sound, similar to popcorn popping. First Crack is often seen as a milestone in the roasting process, marking the transition from light to medium roast profiles. The flavors at this stage are characterized by brighter acidity, pronounced aroma, and a lighter body.
Second Crack: Second Crack happens at a higher temperature, usually between 435°F to 446°F (224°C to 230°C) internal bean temperature. During Second Crack, the cell structure of the beans breaks down further, resulting in a second, more rapid cracking sound. This stage is associated with darker roast profiles, such as medium-dark to dark roasts. The flavors developed during Second Crack include more caramelization and the emergence of richer, deeper notes. However, it's important to note that going beyond Second Crack risks over-roasting the beans, leading to the loss of origin characteristics and the development of bitter or burnt flavors.
Understanding these two stages is crucial for coffee roasters as they provide important cues for achieving desired roast profiles and flavor characteristics in the final cup of coffee.
COffee Brewing Methods
There are several popular coffee brewing methods, each with its unique process and resulting flavor profile. Each brewing method offers a unique experience and allows coffee enthusiasts to explore different flavor profiles and brewing techniques based on their preferences and needs. Here are some of the most common methods along with their benefits: